Xochiquetzal Media is an award winning film production company located in the North Bay Area.
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Shape the Future of Storytelling in film!
Xochiquetzal Media (XQL) is film production studio and a visionary force at the intersection of film, Ethnic Studies and emerging media.
We are the film studio where cinema becomes myth, memory, justice, beauty and resilience
View all of our films on our new streaming platform, The Bronze Rose TV:
NOW STREAMING
Our Award Winning Film Hyena
True Humans
True Humans is the story about residents of Sonoma Developmental Hospital who were evicted in 2018 and intimately chronicles the closure of the state-run facility in Eldridge, California, which served individuals with developmental disabilities for over 125 years.
True Humans premiered at the Sebastiani Theatre on August 4, 2019, with proceeds supporting the Parent Hospital Association/Family Advocates United, and was subsequently screened at venues including the Raven Performing Arts Center, fostering community dialogue on the human impact of institutional closures.
Upcoming Films
COMING SOON! OUR NEW DOCUMENTARY
CORAZÓN Y CHROME
Where the streets shine with chrome and hearts beat low and slow, Corazón Y Chrome is a movement born of love and rebellion.
In a world of polished chrome, slow rides, and streets alive with memory, Corazón Y Chrome is a hauntingly beautiful meditation on lowrider culture, grief, love, and healing. Beneath the shine of chrome is something deeper: a portrait of community as ceremony, Indigenous epistemologies, and healing as a collective act.
Through intimate stories and unforgettable images, the film reveals how beauty can emerge from struggle—and how lowrider cars can become a sacred space for remembrance, resilience, and transformation reclaiming the streets as sites of justice, joy and beauty.
ANCESTRAL
STORYTELLING FOR A NEW ERA
Set in Northern California, City of Gods and Goddesses / Ciudad de Dioses y Diosas brings together the voices of Indigenous elders, healers, leaders, and culture bearers whose healing traditions offer profound ways of understanding how to live in the present and imagine the future. Through intimate interviews and reflections, the documentary honors ancestral knowledge not as something distant, but as a living force that continues to guide resilience, renewal, and collective possibility.
Una serie producida en el norte de California, City of Gods and Goddesses / Ciudad de Dioses y Diosas entreteje las voces de mayores, sanadoras, líderes y guardianes de la cultura, cuyas tradiciones de sanación nos ofrecen maneras profundas de habitar el presente e imaginar el porvenir. A través de entrevistas íntimas y momentos de reflexión, el documental honra el saber ancestral no como memoria distante, sino como una fuerza viva que sigue guiando la resiliencia, la renovación y la posibilidad colectiva.
Meet The Founder Of XQL MEDIA
Xochiquetzal Media is the first Chicana-owned film production company in Sonoma County founded in 2015.
Hello, my name is Malinalli López Arreguín and I launched Xochiquetzal Media (aka XQL Media) to honor the Mexica goddess of the arts and to bring healing to communities by creating a cultural archive of where we have been and what our future holds. We produce films that celebrate justice, joy, beauty, resilience and healing of Indigenous, Mexican, Chicana/Chicano, Black, Middle Eastern, Disabled and LGBTQIA+ communities.
My work bridges film production, research, and teaching through an interdisciplinary practice grounded in visual history, decolonial memory, and culturally rooted storytelling. As the founder of XQL Media, I produce and direct documentary and narrative films, publish scholarly work, and create educational programming that preserve the past, bear witness to the present, and imagine more just futures.
Our award-winning media company XQL Media, is the premiere filmmaking company in the San Francisco Bay Area dedicated to empowering filmmakers to own every step of the film production process from pre-production to distribution. Would you like to host one of our films at a private screening? Please email me at the link below.